Addis Ababa, Ethiopia

Tourism for Inclusive Growth

“Tourism Ethiopia with the support of Master Card Foundation has completed the national tourism resource mapping project and National Tourism Investment Profile with lists and details of potential investment areas available for the development of different tourism facilities.”

Tourism is a major source of employment because of its labor-intensive nature and the significant multiplier effect on employment in related sectors. It is estimated that one job in the core tourism sector creates about one-and-a-half additional or indirect jobs in the tourism-related economy. Overall tourism accounts for one in ten jobs worldwide.

This year’s World Tourism Day is celebrated with the theme: ‘Tourism for Inclusive Growth’, underlining the ability of tourism to drive inclusive development and the role it plays in promoting respect while generating opportunities for many millions across the globe. The celebration in Hawassa is expected to involve representatives of national leaders, media, regions and the regional community.

According to United Nations World Tourism Organization (UNWTO), 100 millions of jobs in tourism dependent countries are found at risk with high impact on the livelihood of many engaged in contact- intensive service businesses of micro, small, and medium-sized enterprises. As tourism is the most sensitive industry it is also the most resilient industry that can easily regenerate fast.

Sustainability of environment has become a key issue in the tourism Industry and the perspective that tourism is a smokeless industry has also substantially faded away among the global travel community for there has never been tourism without smoke.

ABN approached Seleshi Girma, CEO of Tourism Ethiopia to explore what his organization has been doing to exploit the untapped tourism potential of the country, and issues related to the 2021 World Tourism Day.

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